My Projects
The Rum Geography ®
Built to solve the visibility crisis for the true rum landscape worldwide. Ewan led a systematic approach to digitally mapping all the rum brands and distilleries with a team that started with a data scientist, developers, and a cartographer. There’s now 1,600+ producers, each with it’s own page which provides a snapshot of production facts location, directions, contact links and descriptions. The interactive map allows visitors to filter brands by year, ownership, transparency and amenities verified by the brands themselves. There’s now a 1,760+ bars map. Each of the 110 countries producing rum have an overview page map of brands plotted. This is kept updated and is the most accurate location-based rum mapping that exists today. The 75 Rum Guides include 25 US States in detailed travel overviews verified by the brands and are kept updated as evergreen content. The Rum Geography stands as a single source of truth in era when rum brands organic search visibility has been culled. Since The Rum Geography’s founding in 2023, there’s been at least 4 major Google updates per year that quietly buries brands and distilleries presence. One platform stands as beacon of hope for travellers in the real world.
Scope: 110 Nations Mapped | 350,000+ Words Published
Role: Founder & Writer
Partnership Platform
A new platform is emerging from our global mapping dataset. The partnership economy is served by 20% of moneyed brands. 80% of the market is underserved. The reason? regulatory friction, endless manual comms and misaligned services that locks most brands out of high-value venues and sports partnerships. Our new platform will streamline compliance with an AI-powered software company and agentic trust systems that automates matches for brands and venue partnerships. It will speed up brand activations from months to weeks. These Brand partnerships designed for speed and compliance will open out the guest experience at venues like golf courses 19th hole at time when all parties need the support.
Multiple Ventures
A history of founding, operating, and scaling commercial ventures across hospitality, events, and trade consultancy. From opening my own restaurant aged 26, to establishing my own neighbourhood delicatessen, and winning contracts worldwide for my global events company Scotch Broth Events and then delivering projects as a brand consultant. I've entertained thousands of audiences in hundreds of cities across the globe. From academic collaborations to VIP receptions at Embassies across Asia. Everything leads to another, and a creative spirit continues throughout.
